学术探索
學術探索
학술탐색
Academic Research
2015年
2期
67~72
,共null页
食品企业 质量保证项目 计划行为理论 影响因素
食品企業 質量保證項目 計劃行為理論 影響因素
식품기업 질량보증항목 계화행위이론 영향인소
food enterprises; quality assurance program; planned behavior theory; influencing factors
文章通过对上海市219家食品加工制造企业的调研，运用计划行为理论，从获利态度、主观规范和知觉行为控制三方面分析食品企业实施质量保证项目的影响因素，构建Logistic回归模型，进行实证研究。研究结果表明，知觉行为控制对质量保证项目实施具有显著负向影响，企业资源禀赋越差、内部运营障碍越大，越不利于质量保证项目的实施；主观规范有显著正向影响，外部不确定性越大，越有利于质量保证项目的实施；获利态度对项目的实施无显著影响。
文章通過對上海市219傢食品加工製造企業的調研，運用計劃行為理論，從穫利態度、主觀規範和知覺行為控製三方麵分析食品企業實施質量保證項目的影響因素，構建Logistic迴歸模型，進行實證研究。研究結果錶明，知覺行為控製對質量保證項目實施具有顯著負嚮影響，企業資源稟賦越差、內部運營障礙越大，越不利于質量保證項目的實施；主觀規範有顯著正嚮影響，外部不確定性越大，越有利于質量保證項目的實施；穫利態度對項目的實施無顯著影響。
문장통과대상해시219가식품가공제조기업적조연，운용계화행위이론，종획리태도、주관규범화지각행위공제삼방면분석식품기업실시질량보증항목적영향인소，구건Logistic회귀모형，진행실증연구。연구결과표명，지각행위공제대질량보증항목실시구유현저부향영향，기업자원품부월차、내부운영장애월대，월불리우질량보증항목적실시；주관규범유현저정향영향，외부불학정성월대，월유리우질량보증항목적실시；획리태도대항목적실시무현저영향。
By the survey of 219 food processing and manufacturing enterprises in Shanghai, this paper constructs a Logistic re- gression model based on the theory of planned behavior and conducts a empirical study on the influencing factors of food enterpri- ses implementing quality assurance program from profitability attitude, subjective norm and perceived behavioral control. The re- sult shows that perceived behavior control has significant negative influence on quality assurance program implementation. The worse the enterprise resources endowment and the greater the obstacle of enterprise internal operation are, the more difficult the implementation of quality assurance program is. Subjective norm has significant positive influence, and greater external uncer- tainty is conducive to the program implementation. However, profitability attitude has no significant effect on it.
