城市问题
城市問題
성시문제
Urban Problems
2015年
2期
35~42
,共null页
商业街 魅力度 感知线索 内容分析
商業街 魅力度 感知線索 內容分析
상업가 매력도 감지선색 내용분석
street for shopping; attractiveness; perceptive cues; content analysis
魅力度是城市中心商业街吸引力的决定因素,而魅力度感知线索则是消费者评价魅力度的依据和途径。通过对互联网上的商业街评论进行内容分析,得出了98个魅力度感知线索及其重要程度,并识别了可以增加或减少商业街魅力度的线索,以期在商业街的有效测评方面取得突破。
魅力度是城市中心商業街吸引力的決定因素,而魅力度感知線索則是消費者評價魅力度的依據和途徑。通過對互聯網上的商業街評論進行內容分析,得齣瞭98箇魅力度感知線索及其重要程度,併識彆瞭可以增加或減少商業街魅力度的線索,以期在商業街的有效測評方麵取得突破。
매력도시성시중심상업가흡인력적결정인소,이매력도감지선색칙시소비자평개매력도적의거화도경。통과대호련망상적상업가평론진행내용분석,득출료98개매력도감지선색급기중요정도,병식별료가이증가혹감소상업가매력도적선색,이기재상업가적유효측평방면취득돌파。
Attractiveness is a decisive factor for the streets for shopping. And perceptual cues for attractiveness are the proof and method of evaluating the attractiveness. This essay applies content analysis on the consumer' s reviews on the streets for shopping, and extracts 98 cues. In addition, the importance for each cue has been acquired and the cues of enhancing and reducing the attractiveness have been identified. This essay is expected to make a breakthrough in effective evaluation on the streets for shopping.