华中农业大学学报:社会科学版
華中農業大學學報:社會科學版
화중농업대학학보:사회과학판
Journal of Huazhong Agricultural University(Social Sciences Edition)
2015年
2期
49~57
,共null页
菜农 购种 满意度 外部因素
菜農 購種 滿意度 外部因素
채농 구충 만의도 외부인소
vegetable farmer; purchase seed behavior; satisfaction; external factors
基于武汉市6个郊区519户菜农的调查数据,对影响菜农购买种子满意度的外部因素及其显著性进行了分析。研究显示,影响菜农购种行为的外部因素来源于市场化组织、种子质量、他人种植经验、市场中介、宣传、蔬菜价格、服务、信任等8个方面。种子质量、信任因子、蔬菜价格、宣传因子对购种满意度有显著正向影响,而他人种植经验、市场中介、经销商服务对购种满意度有显著负向影响,市场化组织对购种满意度无显著影响。提出国家应进一步建立和完善蔬菜价格和种植面积的预警系统,充分发挥蔬菜合作社的作用,蔬菜育种机构应进一步明确蔬菜育种方向的优先序,种子经销商应树立诚信形象。
基于武漢市6箇郊區519戶菜農的調查數據,對影響菜農購買種子滿意度的外部因素及其顯著性進行瞭分析。研究顯示,影響菜農購種行為的外部因素來源于市場化組織、種子質量、他人種植經驗、市場中介、宣傳、蔬菜價格、服務、信任等8箇方麵。種子質量、信任因子、蔬菜價格、宣傳因子對購種滿意度有顯著正嚮影響,而他人種植經驗、市場中介、經銷商服務對購種滿意度有顯著負嚮影響,市場化組織對購種滿意度無顯著影響。提齣國傢應進一步建立和完善蔬菜價格和種植麵積的預警繫統,充分髮揮蔬菜閤作社的作用,蔬菜育種機構應進一步明確蔬菜育種方嚮的優先序,種子經銷商應樹立誠信形象。
기우무한시6개교구519호채농적조사수거,대영향채농구매충자만의도적외부인소급기현저성진행료분석。연구현시,영향채농구충행위적외부인소래원우시장화조직、충자질량、타인충식경험、시장중개、선전、소채개격、복무、신임등8개방면。충자질량、신임인자、소채개격、선전인자대구충만의도유현저정향영향,이타인충식경험、시장중개、경소상복무대구충만의도유현저부향영향,시장화조직대구충만의도무현저영향。제출국가응진일보건립화완선소채개격화충식면적적예경계통,충분발휘소채합작사적작용,소채육충궤구응진일보명학소채육충방향적우선서,충자경소상응수립성신형상。
Based on survey data of 519 vegetable farmers in suburban Wuhan city,this paper analyzes the external factors and their prominences affecting the farmers' satisfaction, of purchasing seeds. The result shows that eight factors affect farmers' purchasing seed behavior:market organization, seed quality, other people's vegetable planting experience, market intermediary factor, propaganda, vegetable price, service, trust and so on. Seed quality, trust factor, vegetable price, propaganda factor have a positive effect on farmer's satisfaction, while other people's vegetable planting experience factor, market intermediary factor,dealer services have a significant negative effect,and the market organization has no significant effect. This paper finally proposes several suggestions, firstly, the state should further establish and perfect the warning system for vegetable prices and planting areas; secondly, full play to the role of the vegetable cooperatives should be given; thirdly, vegetable breeding institutions should further define the priority order of vegetable breeding and finally, seed dealers should establish their credibility images.