CAJ | 학술논문

利用问卷调研数据,对商业模式的典型特性在关键资源与企业经营绩效间作用关系中的中介效应进行实证分析。利用基于层次回归的因果步骤法和基于结构方程模型的Bootstrap法的分析结果证实：商业模式的价值共创性、可扩展性、难以模仿性和持续性等在关键资源与企业经营绩效的正向作用关系中起显著的部分中介效应;样本特异性引致关键资源对不同商业模式特性的依赖程度存在差异;技术密集型、成立10年以上且客户对象分散的企业的高管人员更关注商业模式的可扩展性,对价值共创性的关注程度最低。
이용문권조연수거,대상업모식적전형특성재관건자원여기업경영적효간작용관계중적중개효응진행실증분석。이용기우층차회귀적인과보취법화기우결구방정모형적Bootstrap법적분석결과증실：상업모식적개치공창성、가확전성、난이모방성화지속성등재관건자원여기업경영적효적정향작용관계중기현저적부분중개효응;양본특이성인치관건자원대불동상업모식특성적의뢰정도존재차이;기술밀집형、성립10년이상차객호대상분산적기업적고관인원경관주상업모식적가확전성,대개치공창성적관주정도최저。
Using the datum from the questionnaire survey,this paper empirically analyzes and discusses the intermediary effect of typical characteristics of business model（BM）on the relationship between enterprise＇s key resources and performance.The results of the causal step analysis and the Bootstrap analysis show as follows：4characteristics of BM,namely value co-creation,extensibility,difficult to imitative and sustainability,have partial intermediary effects on the positive relationship between enterprise＇s key resources and performance;there are the difference in the dependence of key resources on different characteristics of BM,which is caused by the sample specific;in the sample of companies which are technology intensive,have been more than 10 years and are customer-scattered,TMTs pay more attention to the extensibility of BM,and have the lowest concern degree to value co-creation.