CAJ | 학술논문

当下我国古镇游作为遗产旅游的一种类型越来越“热”，这种将“古”（包括古迹、古旧、古风、遗址、遗俗等）与遗产事业相结合的旅游时尚，将文化遗产作为怀旧的对象，同时又将遗产变成一种消费资产。本文对古镇旅游的形制进行探讨，分析在后现代语境中古镇旅游为何会成为大众旅游的深层原因。本文以民族志的视野将云南官渡古镇作为实例进行分析，并简述遗产旅游的各种具身性（eznbodiment）体验。结合“家园遗产”概念对中国式的古迹观光态度进行阐述。
당하아국고진유작위유산여유적일충류형월래월“열”，저충장“고”（포괄고적、고구、고풍、유지、유속등）여유산사업상결합적여유시상，장문화유산작위부구적대상，동시우장유산변성일충소비자산。본문대고진여유적형제진행탐토，분석재후현대어경중고진여유위하회성위대음여유적심층원인。본문이민족지적시야장운남관도고진작위실례진행분석，병간술유산여유적각충구신성（eznbodiment）체험。결합“가완유산”개념대중국식적고적관광태도진행천술。
As a type of heritage tourism, ancient town tourism becomes more and more popular nowadays. The tourism fashion which combine ＂ancient＂ such as historic sites,archaeological sites,ancient survival and so on with heritage industry not only makes cultural heritage as an object of nostalgia but also turns heritage into consumption asset. This paper talks about the formation and structure of the ancient town tourism, and analysis the reason why does the ancient town tourism turn into the mass tourism in the postmodernism society. The paper sets Guandu ancient town as an example to give the brief description of embodiment in the trip, and combine with the conception of ＂Homeland Heritage＂ to describe the attitude of Chinese historic sites sightseeing.