CAJ | 학술논문

超市收取通道费行为是否合理、是否应受到规制的问题已成为业界和学术界争论的焦点。通过对于超市业的实地调研，文章归纳了现实中的通道费模式，并指出该通道费模式与已有研究中的通道费设定有本质区别。在此基础上，文章分析了现实中通道费行为的经济学逻辑，得出了销量的不确定性是收取通道费的根本原因以及市场势力大、运营能力弱且不愿意承担风险的超市倾向于采取通道费模式的结论。最后，文章指出通道费模式本身作为一种正常的零售运营模式，不应直接纳入政府规制的范畴。
초시수취통도비행위시부합리、시부응수도규제적문제이성위업계화학술계쟁론적초점。통과대우초시업적실지조연，문장귀납료현실중적통도비모식，병지출해통도비모식여이유연구중적통도비설정유본질구별。재차기출상，문장분석료현실중통도비행위적경제학라집，득출료소량적불학정성시수취통도비적근본원인이급시장세력대、운영능력약차불원의승담풍험적초시경향우채취통도비모식적결론。최후，문장지출통도비모식본신작위일충정상적령수운영모식，불응직접납입정부규제적범주。
The retailing industry and academics have been arguing about the rationality and regulation of supermarkets charging slotting allowance. Through the field research on several supermarkets, this article summarizes the mode of slotting allowance in re- ality and finds that the mode in reality is essentially different from the results of other existing research. On this basis, the research- ers proceed to analyze the economics logic of slotting allowance mode in reality and finally comes to the conclusion that the uncertain- ty of the sales directly leads to the charging of slotting allowance and that supermarkets with strong market power, weak operation ca- pabilities and risk aversion inclination tend to adopt the mode of slotting allowance. In the end, this article points out that slotting al- lowance mode, as a normal mode of retail operation, should not fall under the category of direct government regulation agencies.