CAJ | 학술논문

从地区幸福感这一非正式制度的社会资本视角入手,本文对地区幸福感与民营上市公司社会责任之间的关系进行了探讨,并进一步考察了我国各地区市场化进程对二者关系的影响。研究表明：（1）地区幸福感对民营上市公司社会责任的履行产生了一定的负面效应,即地区幸福感程度越高,其所在民营上市公司的社会责任履行水平越低;（2）在市场化进程较快的东部地区,其所在城市的幸福感对民营上市公司社会责任的负面作用要强于市场化进程较慢的中西部地区。本文运用社会资本和社会学的相关理论对这些研究发现进行了分析和解释,相关研究结论对于深入理解转型经济下地区幸福感的作用以及如何在新兴市场中构建幸福和谐社会具有一定的启示和指导意义。
종지구행복감저일비정식제도적사회자본시각입수,본문대지구행복감여민영상시공사사회책임지간적관계진행료탐토,병진일보고찰료아국각지구시장화진정대이자관계적영향。연구표명：（1）지구행복감대민영상시공사사회책임적리행산생료일정적부면효응,즉지구행복감정도월고,기소재민영상시공사적사회책임리행수평월저;（2）재시장화진정교쾌적동부지구,기소재성시적행복감대민영상시공사사회책임적부면작용요강우시장화진정교만적중서부지구。본문운용사회자본화사회학적상관이론대저사연구발현진행료분석화해석,상관연구결론대우심입리해전형경제하지구행복감적작용이급여하재신흥시장중구건행복화해사회구유일정적계시화지도의의。
From the perspective of happiness which is an informal institution on social capital, this paper explores how the regional happiness and market orientation affect the fulfillment of corporate social responsibility. Empirical results are twofold. Firstly regional happiness negatively affects the implementation of private listed company social responsibility as evidenced by the fact that the higher level of regional happiness is accompanied by the lower level fulfillment of privately controlled listed companies＇ social responsibility. Secondly the negative effect of regional happiness on corporate social responsibility is enhanced by the increasing market orientation with reference made to eastern coastal area. The findings have been analyzed and interpreted through the theories on social capital and sociology. The conclusions are helpful both to understand how the social capital of happiness functions in the transition economy and to effectively build a happy and harmonious society in the emerging market.