CAJ | 학술논문

沙漠旅游是一项新兴旅游产品，具有广阔的市场前景，塔克拉玛干沙漠旅游开发能有效促进新疆跨越式发展和丝绸之路经济带战略的实施。本文利用SWOT法分析了塔克拉玛干沙漠旅游开发的内部优势、劣势因素和外部机遇、威胁因素，通过构建战略四边形，得出战略方位角0=61．40。，战略强度系数p=0．592，结果表明塔克拉玛干沙漠旅游开发应充分利用当前大好机遇，采取相对积极的机会型、开拓型战略。最后，针对SWOT分析结果，提出塔克拉玛干沙漠旅游开发战略重点。
사막여유시일항신흥여유산품，구유엄활적시장전경，탑극랍마간사막여유개발능유효촉진신강과월식발전화사주지로경제대전략적실시。본문이용SWOT법분석료탑극랍마간사막여유개발적내부우세、열세인소화외부궤우、위협인소，통과구건전략사변형，득출전략방위각0=61．40。，전략강도계수p=0．592，결과표명탑극랍마간사막여유개발응충분이용당전대호궤우，채취상대적겁적궤회형、개탁형전략。최후，침대SWOT분석결과，제출탑극랍마간사막여유개발전략중점。
Desert tourism is a new tourism product which has a broad market prospect. Tourism development of Taklimakan Desert will improve both the leaping development of Xinjiang and the implementation of the development strategy of Silk Road economic zone. This paper analyzes the strengths and weaknesses, external opportunities and threats in tourism development of Taklimakan Desert based on the SWOT. The strategic quadrangle built shows the azimuth 0 is 61.40° and the strength coeffieient p is 0. 592. So the tourism development of Taklimakan Desert should take the opportunistic and pioneering strategy. At last, the principal strategy of desert tourism development is proposed.