企业经济
企業經濟
기업경제
Enterprise Economy
2015年
2期
157~161
,共null页
汽车共享 消费者选择 影响因素 发展对策
汽車共享 消費者選擇 影響因素 髮展對策
기차공향 소비자선택 영향인소 발전대책
car - sharing; consumer choice; influential iactors; development countermeasures
通过分析我国城市交通的发展情况，指出城市发展汽车共享的必要性，并基于消费者选择的分析，研究了影响消费者选择汽车共享的因素，例如家庭经济情况、汽车使用相关费用、用车需求、个人特征和出行特征等。最终依据这些影响因素找出汽车共享的目标顾客，并针对顾客需求提出了汽车共享的发展对策，其中包括满足不同家庭经济条件的需求，减少汽车共享使用费用，按照不同订车频率进行阶梯定价，采用新能源汽车吸引环保意识强的年轻工作者以及提供更多车型满足不同出行特征等，以期促进我国城市汽车共享发展。
通過分析我國城市交通的髮展情況，指齣城市髮展汽車共享的必要性，併基于消費者選擇的分析，研究瞭影響消費者選擇汽車共享的因素，例如傢庭經濟情況、汽車使用相關費用、用車需求、箇人特徵和齣行特徵等。最終依據這些影響因素找齣汽車共享的目標顧客，併針對顧客需求提齣瞭汽車共享的髮展對策，其中包括滿足不同傢庭經濟條件的需求，減少汽車共享使用費用，按照不同訂車頻率進行階梯定價，採用新能源汽車吸引環保意識彊的年輕工作者以及提供更多車型滿足不同齣行特徵等，以期促進我國城市汽車共享髮展。
통과분석아국성시교통적발전정황，지출성시발전기차공향적필요성，병기우소비자선택적분석，연구료영향소비자선택기차공향적인소，례여가정경제정황、기차사용상관비용、용차수구、개인특정화출행특정등。최종의거저사영향인소조출기차공향적목표고객，병침대고객수구제출료기차공향적발전대책，기중포괄만족불동가정경제조건적수구，감소기차공향사용비용，안조불동정차빈솔진행계제정개，채용신능원기차흡인배보의식강적년경공작자이급제공경다차형만족불동출행특정등，이기촉진아국성시기차공향발전。
Through the analysis of urban traffic development, the paper proposes the necessity of car - sharing in cities. On the basis of the theory of consumer choice, the paper analyzes the influential factors during the process of consumer choice of car-sharing, like family economic situation, costs related to car use, car use needs, personal characteristics and travel charac- teristics and so on. Based on those factors, the paper finds out the target consumers, and puts forward effective strategies to develop car- sharing, including meeting different family economic conditions, reducing the fees of car sharing, using the block pricing according to different frequencies of reserving car, adopting new energy automobiles to attract young workers who have the strong sense of environmental protection, and providing more car styles to satisfy the users who have different characteristics of going out in order to develop car - sharing in our country.
