CAJ | 학술논문

媒体在应用大数据的过程中，至少应该包括数据的占有和打通、精细化分析、构建应用产品和数据交互四个环节，如此才能够优化内容、指导业务优化、开拓广告营销。同时还要清醒地认识到，不应神话大数据，大数据并非媒体所面临问题的终极答案。此外，媒体对于大数据的运用尚处在初级阶段，各方面能力亦有待提升。
매체재응용대수거적과정중，지소응해포괄수거적점유화타통、정세화분석、구건응용산품화수거교호사개배절，여차재능구우화내용、지도업무우화、개탁엄고영소。동시환요청성지인식도，불응신화대수거，대수거병비매체소면림문제적종겁답안。차외，매체대우대수거적운용상처재초급계단，각방면능력역유대제승。
In the process of applying big data, there are at least 4 indispensable nodes, which are possessing and o- pening up data, accurate analysis, building application products and data interaction. 0nly through these nodes can the media use big data to produce good content ,guide business and optimize marketing. Meanwhile, it is also vital to realize that big data should not be seen as final resolution to all problems lying ahead. Besides, the application of big data is still not perfect and remains to be improved.