CAJ | 학술논문

通过对驴评网上游客对入住过的家庭旅馆自由点评文本的收集，借助ROST Content Mining软件提取游客点评中的高频特征词，构建特征词之间的语义网络和社会网络，了解游客对家庭旅馆感知的主要侧重点；运用内容分析法，建构分析类目，绘制评价模型结构图及评价量表，以期对今后我国家庭旅馆建立评价体系提供理论依据，进一步完善我国家庭旅馆类接待设施的评价模型。
통과대려평망상유객대입주과적가정려관자유점평문본적수집，차조ROST Content Mining연건제취유객점평중적고빈특정사，구건특정사지간적어의망락화사회망락，료해유객대가정려관감지적주요측중점；운용내용분석법，건구분석류목，회제평개모형결구도급평개량표，이기대금후아국가정려관건립평개체계제공이론의거，진일보완선아국가정려관류접대설시적평개모형。
This study bulids the semantic network and social network by mining high-frequency words of home inns with ROST. We collected and analysed tourists＇ online reviews of home inns of five typical towns in China to identify the most important factors that toursits take into account while commenting on home inns. In this study, we construct analysis category, preliminary evaluation mod- el and evaluation scale, using the theory and methods of content analysis. The aim of this study is to provide some theoretical basis of building a complete evaluation model of Chinese home inns and offer some suggestions for home inns improvement.