延安大学学报：社会科学版
延安大學學報：社會科學版
연안대학학보：사회과학판
Journal of Yan'an University (Social Science Edition)
2015年
1期
59~62
,共null页
参照依赖 框架理论 情绪状态 行为选择
參照依賴 框架理論 情緒狀態 行為選擇
삼조의뢰 광가이론 정서상태 행위선택
reterence; dependence ; ti-ame theory ; emotional state ; behavior choice
参照依赖是指个体基于某一参照点对得失进行价值判断：参照点之上个体感受为收益,反之即为损失。参照依赖现象广泛存在于社会生活的各种领域。参照依赖的影响因素主要包括经验、情绪状态、文化和目标的特点等。在现实社会中所面对的事物复杂多样,人们的理性很难对自己所观察到的事物有效归纳,只有认识这些非理性决策的特点和规律,才能因势利导,善为其用,从而对人们的行为选择作出合理解释。
參照依賴是指箇體基于某一參照點對得失進行價值判斷：參照點之上箇體感受為收益,反之即為損失。參照依賴現象廣汎存在于社會生活的各種領域。參照依賴的影響因素主要包括經驗、情緒狀態、文化和目標的特點等。在現實社會中所麵對的事物複雜多樣,人們的理性很難對自己所觀察到的事物有效歸納,隻有認識這些非理性決策的特點和規律,纔能因勢利導,善為其用,從而對人們的行為選擇作齣閤理解釋。
삼조의뢰시지개체기우모일삼조점대득실진행개치판단：삼조점지상개체감수위수익,반지즉위손실。삼조의뢰현상엄범존재우사회생활적각충영역。삼조의뢰적영향인소주요포괄경험、정서상태、문화화목표적특점등。재현실사회중소면대적사물복잡다양,인문적이성흔난대자기소관찰도적사물유효귀납,지유인식저사비이성결책적특점화규률,재능인세리도,선위기용,종이대인문적행위선택작출합리해석。
Reference dependence refers to a reference point on the gain and loss of value judgment based on refer- ence points：individual experience for profit, otherwise they are loss. Reference dependent phenomenon widely exists in the social life of various fields. Reference factor dependent effects include experience, emotional state, culture and characteristics of the target. Because of facing complicated things in the real world, it is difficult for people to reason their observed things affairs in effect. We must recognize the characteristics and laws of irrational decisions, take ad- vantage of them, thus we can make a reasonable explanation for people＇s behaviors ana choice.
