工业工程
工業工程
공업공정
Industrial Engineering Journal
2015年
1期
90~95
,共null页
三级闭环供应链 定价决策 协调策略 博弈论
三級閉環供應鏈 定價決策 協調策略 博弈論
삼급폐배공응련 정개결책 협조책략 박혁론
three-stage closed-loop supply chain; pricing decision; coordination strategy; game theory
在新产品和再造品的销售价格存在差异时,采用博弈论方法,研究由制造商、回收维修中心及零售商构成的三级闭环供应链的定价决策和协调策略。通过对分散决策和联合决策下的定价模型进行分析,给出了各成员的最优定价策略和利润,发现联合决策时不仅可以提高整个系统的利润,消费者也可以从中获益,但此时各成员的最优利润并不确定。在此基础上,运用改进的K-S解法对各成员合作时的系统增益进行协调分配,实现了三方共赢。最后通过算例分析验证了以上结论。
在新產品和再造品的銷售價格存在差異時,採用博弈論方法,研究由製造商、迴收維脩中心及零售商構成的三級閉環供應鏈的定價決策和協調策略。通過對分散決策和聯閤決策下的定價模型進行分析,給齣瞭各成員的最優定價策略和利潤,髮現聯閤決策時不僅可以提高整箇繫統的利潤,消費者也可以從中穫益,但此時各成員的最優利潤併不確定。在此基礎上,運用改進的K-S解法對各成員閤作時的繫統增益進行協調分配,實現瞭三方共贏。最後通過算例分析驗證瞭以上結論。
재신산품화재조품적소수개격존재차이시,채용박혁론방법,연구유제조상、회수유수중심급령수상구성적삼급폐배공응련적정개결책화협조책략。통과대분산결책화연합결책하적정개모형진행분석,급출료각성원적최우정개책략화리윤,발현연합결책시불부가이제고정개계통적리윤,소비자야가이종중획익,단차시각성원적최우리윤병불학정。재차기출상,운용개진적K-S해법대각성원합작시적계통증익진행협조분배,실현료삼방공영。최후통과산례분석험증료이상결론。
When the sales prices are different between the new product and the remanutactureu pzouut~L, ,~ discussion is conducted aiming at pricing decision and coordination strategy of three-stage closed-loop supply chain built by the manufacturer, recycling maintenance center and retailer adopting game theory. By analyzing the pricing model under decentralized decision and joint decision, each member is given the optimal pricing strategy and profits. The joint decision can improve the profits of the whole system and bring benefit to consumers, but each member＇s optimal profit is not sure. On this basis, each member＇ s cooperation system gains are coordinated and distributed by using improved K-S solution, implementing the tripartite win-win situation. At last, an example proves the conclusion.
