CAJ | 학술논문

在线商品虚假评论信息不仅误导消费者购物决策与商家销售评估,而且严重干扰了在线商品交易平台的意见挖掘结果.本文针对国内外对在线商品虚假评论治理的研究现状,从法律监管和鉴别模型两个层面重新定位了其治理目标,指出应根据不同的治理对象,从监管虚假评论形成路径的基本要素、减弱虚假评论形成路径的促进因素、激励正常消费者作出真实有效的评论并优化虚假评论识别模型的鉴别准确率4个方面完善在线商品虚假评论信息的治理途径,并详细阐述了各治理途径的具体实施办法以及今后优化和完善的建议与对策.
재선상품허가평론신식불부오도소비자구물결책여상가소수평고,이차엄중간우료재선상품교역평태적의견알굴결과.본문침대국내외대재선상품허가평론치리적연구현상,종법률감관화감별모형량개층면중신정위료기치리목표,지출응근거불동적치리대상,종감관허가평론형성로경적기본요소、감약허가평론형성로경적촉진인소、격려정상소비자작출진실유효적평론병우화허가평론식별모형적감별준학솔4개방면완선재선상품허가평론신식적치리도경,병상세천술료각치리도경적구체실시판법이급금후우화화완선적건의여대책.
The online products fake reviews can not only miss the customers＇ shopping decision and manufacturers＇ salses assessing, but also disturb the opinion mining system of online commodity trading platform. Based on the research state of the on- hne products fake reviews＇ governance strategies all over the world, this paper repositioned the goals of governance both in the legal supervision and detection model, and proposed that according to the different governance objects, the governance approaches of the online products fake reviews should be improved from the four aspects, which including supervising the basic elements of its forming way, weakening the contributing factors of its forming way, encouraging the normal customers to make a real and effective review and optimizing the identification accuracy of the its detection model. Meanwhile, this paper gave a detailed description about the specific implementing measures of the each governance approach and the suggestions of its optimization direction.