CAJ | 학술논문

自媒体时代下,网络媒介越来越个体化,社情民意的传播迅速开放,公众通过自媒体传递出的带有自发性、倾向性甚至盲目性的言论,对政府管理提出了巨大挑战。本文深入研究自媒体环境下网络舆情特点及其影响,探讨自媒体时代网络舆情新特点,并从政府公共部门的角度出发,根据其面临的新挑战,从理念、技术等多个角度提出了相应的应对策略。
자매체시대하,망락매개월래월개체화,사정민의적전파신속개방,공음통과자매체전체출적대유자발성、경향성심지맹목성적언론,대정부관리제출료거대도전。본문심입연구자매체배경하망락여정특점급기영향,탐토자매체시대망락여정신특점,병종정부공공부문적각도출발,근거기면림적신도전,종이념、기술등다개각도제출료상응적응대책략。
In the We Media era, network media become more and more individualized. The dis semination of social and public opinions become more rapidly, and the public transmit some more spontaneous, tendentious or even blind speech. All these put forward great challenge for the govern ment management. The thesis digs deep into network public opinions＇ characteristics and influences, and discusses the new characteristics of network public opinions in We Media era. Also, according to the new challenges that public sectors and governments are facing, this thesis provides some relevant solving strategies from the aspects of idea, technology and so on.