CAJ | 학술논문

本文通过对广东茂名px项目抗议事件的实证研究，分析了民众是如何被动员起来参与到集体行动当中去的，研究结果表明，抗议事件的组织者通过社会化媒体手段完成了框架搭桥、框架扩大和框架转换，从而成功实现了与民众之间的框架整合，正是这种框架共鸣促成了共识动员。相比之下，茂名市政府在推广Px项目当中未能形成有效的框架整合，抗议活动组织者与政府之间展开争夺的民意博弈的本质乃是框架的博弈。
본문통과대엄동무명px항목항의사건적실증연구，분석료민음시여하피동원기래삼여도집체행동당중거적，연구결과표명，항의사건적조직자통과사회화매체수단완성료광가탑교、광가확대화광가전환，종이성공실현료여민음지간적광가정합，정시저충광가공명촉성료공식동원。상비지하，무명시정부재추엄Px항목당중미능형성유효적광가정합，항의활동조직자여정부지간전개쟁탈적민의박혁적본질내시광가적박혁。
The empirical study of Maoming anti-PX protest examines how the public are mobilized to participate in the collective action. The paper finds that the organizers of the protest used the social media to implement the frame bridging, the frame amplification and the frame transformation that ultimately managed to achieve the frame alignment between the organizers and the public. And the corresponding frame resonance results in the consensus mobilization. In contrast, the Maoming Municipal Government failed to form effective frame alignment. The protest organizers and the local government competed for the game of the public opinion, and the essence of the game is the competition of frames.