CAJ | 학술논문

网络流行语作为网络环境中的交际语言,其简洁实用、生动活泼,不但深受广大网民的追捧,也在一定程度上影响着数字化时代文化传播的方向。回顾近十年来网络流行语的演变历程,可以发现,其演变规律是外在形式上从简单到多样化,表达意图上从自由的网络交际、文化恶搞到话语权的诉求需要等;其演变动因离不开网民娱乐生活需求、生活压力排遣以及监督权的追求等原因;其传播影响着数字化时代汉语言的纯洁性、文化传播的伦理观、社会价值观、文化的创新性等方面。展望其未来,关于网络流行语的研究会持续升温;网络流行语会更加贴近生活、反映生活;新闻热点事件、表达诉求类网络流行语将呈上升趋势。
망락류행어작위망락배경중적교제어언,기간길실용、생동활발,불단심수엄대망민적추봉,야재일정정도상영향착수자화시대문화전파적방향。회고근십년래망락류행어적연변역정,가이발현,기연변규률시외재형식상종간단도다양화,표체의도상종자유적망락교제、문화악고도화어권적소구수요등;기연변동인리불개망민오악생활수구、생활압력배견이급감독권적추구등원인;기전파영향착수자화시대한어언적순길성、문화전파적윤리관、사회개치관、문화적창신성등방면。전망기미래,관우망락류행어적연구회지속승온;망락류행어회경가첩근생활、반영생활;신문열점사건、표체소구류망락류행어장정상승추세。
As the communicative language in internet,network catchword has gained in popularity for its conciseness,practicability,vividness and liveliness.Either from the view of academic research or culture communication audience,the network catchword has drawn much attention from the society.In recent years,the network catchword emerges in an endless stream.Its expressive form changes from simple to diversification.Its expressive intention changes from free network communication,to culture jamming or even to discourse right and so on.The reasons for this evolution consist of the entertainment needs,the life stress release and supervision requirements of netizens.As a cultural form in the digital era,the propagation of network catchword has the following effects on digital cultural communication：the purity of the Chinese,culture communication ethics,social value and the cultural innovation.