CAJ | 학술논문

网络效应指产品的用户数量以及互补品数量会影响到产品价值的现象。网络效应产品进入市场时,初期的用户规模和互补品规模都会对新产品推广形成制约。目前,我国新能源汽车推广缓慢,但无论学术研究还是政策补贴都缺少对网络效应机制的思考。本文通过对当前市场中消费购买意愿的调研,证实了新能源汽车的购买选择与用户基础、互补品提供之间确实存在着所预期的直接、间接及局部网络效应。从而也表明在新能源汽车推广的导入期,优先发展互补品网络的重要性。最后本文探讨了如何克服网络效应制约的策略以及政府在其发展中可以发挥的作用。
망락효응지산품적용호수량이급호보품수량회영향도산품개치적현상。망락효응산품진입시장시,초기적용호규모화호보품규모도회대신산품추엄형성제약。목전,아국신능원기차추엄완만,단무론학술연구환시정책보첩도결소대망락효응궤제적사고。본문통과대당전시장중소비구매의원적조연,증실료신능원기차적구매선택여용호기출、호보품제공지간학실존재착소예기적직접、간접급국부망락효응。종이야표명재신능원기차추엄적도입기,우선발전호보품망락적중요성。최후본문탐토료여하극복망락효응제약적책략이급정부재기발전중가이발휘적작용。
Network effects exist when a customer＇s utility for a product increases as the number of users,complementary products or services increases. Which means the adoption of network effects product are complex,and it will be both constrained by the installed base and complements scale. Although alternative fuel vehicles（ AFV） experience a slow development in our country,a thorough understanding of the network effects of AFVs exists neither in academic research nor in administration policies. Our research demonstrates the existence of direct,indirect and local network effect of AFV,through site investigation and analysis of consumers purchase intention. The survey results further indicates the importance of giving priority to the development of AFV＇s complements network. At the end of the paper,we discuss strategies about how to overcome the barriers created by network effects and the role of government in AFV＇s development.