CAJ | 학술논문

沿海产业的梯度转移、民营经济的重视、企业品牌意识的增强给中部地区企业带来了发展机遇。但现阶段，中部地区企业竞争环境与企业品牌的打造与建设仍存在一些问题，制约了企业发展。本文通过分析近年来中部地区企业商标数据，构建了相关评价指标体系，对中部地区企业品牌和竞争环境作出客观评价，发现两者间存在一定的相互正向促进作用。在此基础上提出了充分考虑发展优势、增加R＆D投入、增强市场经济活力等五项措施，旨在改善中部地区企业品牌与竞争环境。
연해산업적제도전이、민영경제적중시、기업품패의식적증강급중부지구기업대래료발전궤우。단현계단，중부지구기업경쟁배경여기업품패적타조여건설잉존재일사문제，제약료기업발전。본문통과분석근년래중부지구기업상표수거，구건료상관평개지표체계，대중부지구기업품패화경쟁배경작출객관평개，발현량자간존재일정적상호정향촉진작용。재차기출상제출료충분고필발전우세、증가R＆D투입、증강시장경제활력등오항조시，지재개선중부지구기업품패여경쟁배경。
Gradient transfer of industries from coastal areas, increasing importance of private economy and enhancement on awareness of enterprise brand give enterprises in central China development opportunities. However at present stage, creation and con- struction of competition environment and enterprise brand in central China have some problems. This paper uses data analysis on the trademarks over the years and the evaluation index system to evaluate enterprise brand and competition environment in central China, respectively; it is found that there is mutually positive promotion between brand and enterprise environment, and on this basis, proposes some measures of adequately considering development advantages, increasing R＆D inputs, strengthening the market competition vitality and other two measures in order to improve construction of enterprise brand and competition environment in central China.