CAJ | 학술논문

网络商业伦理的构建是网络企业获取竞争优势的关键。本文基于网络生态的视角，提出企业要从整体网络生态观来权衡和构建网络商业伦理。可以从外部网络商业伦理、内部网络商业伦理和员工职业伦理三个方面着手构建企业网络商业伦理观。其中，外部网络商业伦理与传统儒家商业伦理趋同，包括人本观、德行观、和谐观等。内部网络商业伦理包括隐私、安全、诚信、笃行、公正五个方面。员工职业伦理可从隐私、准确性、知识产权和可访问性四个方面概括，并就此提出了企业培育网络商业伦理观的具体建议。
망락상업윤리적구건시망락기업획취경쟁우세적관건。본문기우망락생태적시각，제출기업요종정체망락생태관래권형화구건망락상업윤리。가이종외부망락상업윤리、내부망락상업윤리화원공직업윤리삼개방면착수구건기업망락상업윤리관。기중，외부망락상업윤리여전통유가상업윤리추동，포괄인본관、덕행관、화해관등。내부망락상업윤리포괄은사、안전、성신、독행、공정오개방면。원공직업윤리가종은사、준학성、지식산권화가방문성사개방면개괄，병취차제출료기업배육망락상업윤리관적구체건의。
Building an e -commerce ethics is the key factor for enterprises to obtain the competitive advantage online. From the network ecological perspective, the paper puts forward that enterpriseseould weigh and construct e - commerce ethics from the whole network ecological view, and the enterprise e -commerce ethics could be constructed from three aspects of external e - commerce ethics, internal e - commerce ethics and employee occupation ethics. Among them, the external e - commerce ethics and the traditional Confucian ethics converge, including humanistic concept, moral concept and harmonious concept. The internal e -commerce ethics includes integrity, privacy, security, fulfillment and justice. Employee occupation ethics includes privacy, accuracy, intellectual property and access. Therefore, it puts forward specific strategies of network enterprises to cultivate business ethics.