CAJ | 학술논문

发展电子商务是旅游业转型升级的客观要求。我国旅游目的地应当制定区域性的旅游产业战略规划，采用电子商务技术促进当地旅游经济发展。应对我国旅游目的地，分散的旅游资源进行有效的整合，建立系统的资源数据库，实现信息化管理，优化当地旅游供应链。并以此为基础，打造功能完善、能提供一站式个性化旅游目的地的官方旅游网站，推动当地旅游业信息化、智能化、品牌化、产业化发展，发挥旅游的经济引擎作用。
발전전자상무시여유업전형승급적객관요구。아국여유목적지응당제정구역성적여유산업전략규화，채용전자상무기술촉진당지여유경제발전。응대아국여유목적지，분산적여유자원진행유효적정합，건립계통적자원수거고，실현신식화관리，우화당지여유공응련。병이차위기출，타조공능완선、능제공일참식개성화여유목적지적관방여유망참，추동당지여유업신식화、지능화、품패화、산업화발전，발휘여유적경제인경작용。
The electronic commerce development is the objective requirement of the upgrading and transformation of tourism industry in China. Tourism destinations in China should establish industry developing strategies of regional tourism industry, promote the local tourism economy by constructing electronie commerce system in tourism industry, centralize and integrate all dispersed tourism resources together, build databases on it, to realize local tourism industry information management, and optimize local tourism supply chain. Furthermore, tourism destinations should set up local official tourism websites which not only have complete functions, but also provide one - stop personal services for tourists. All these are to promote local economy development in an informational, intelligent, branding and industrial way, and exert tourism industry engine function in local economy development.