CAJ | 학술논문

当前，展会已成为区域经济产业链的节点和区域经济的巨大推力。越来越多的展会选择在节假日期间举办，以期实现展会经济的新发展。本文以上海市为例，通过对市民节假目的观展意愿调查，发现市民对展会的展前宣传、现场展示效果、产品组合等方面的满意度较低，这说明参展商的参展组织能力还较弱。为此，提出了相关展会经济发展的对策，即政府进一步完善休假制度，加强对民众休闲消费的引导；学习发达国家经验，提高参展商的参展内涵；推进会展公共服务平台建设，发展与会展配套的服务企业；大力推进网上会展业的发展，等等。
당전，전회이성위구역경제산업련적절점화구역경제적거대추력。월래월다적전회선택재절가일기간거판，이기실현전회경제적신발전。본문이상해시위례，통과대시민절가목적관전의원조사，발현시민대전회적전전선전、현장전시효과、산품조합등방면적만의도교저，저설명삼전상적삼전조직능력환교약。위차，제출료상관전회경제발전적대책，즉정부진일보완선휴가제도，가강대민음휴한소비적인도；학습발체국가경험，제고삼전상적삼전내함；추진회전공공복무평태건설，발전여회전배투적복무기업；대력추진망상회전업적발전，등등。
Nowadays, the exhibition has become a huge thrust of regional economic industrial chain nodes and regional economy. More and more exhibitions choose to open on holidays to realize the new development of the exhibition economy. This paper takes Shanghai city as an example, through the survey of citizen willingness on public holidays, and finds out the lower satisfactions of the public propaganda, product display effect and product portfolio, which shows exhibitors＇ organizing abilities are weak. The writer also proposes related suggestions for the government and enterprises to effectively develop exhibition market in holidays： the government could further perfect holiday system, strengthen the guidance of public leisure consumption; learn the experience of developed countries to improve the connotation of exhibitions; push the construction of public service platform and support services; vigorously promote the development of the exhibition ＆ convention industry in the Internet.