CAJ | 학술논문

摘要本文从舆论传播的角度，采用有界信任规则，通过引入突发事件的不确定性环境噪音因子，构建用于分析群体抢购行为的噪音异质有界信任模型．然后，通过计算机仿真，分析了信任水平不同的子群体比例变化和突发事件所引发的不确定性大小对群体观点演化的影响．研究结果将为突发事件下群体抢购行为舆论引导机制的建立和有效实施提供理论依据．
적요본문종여론전파적각도，채용유계신임규칙，통과인입돌발사건적불학정성배경조음인자，구건용우분석군체창구행위적조음이질유계신임모형．연후，통과계산궤방진，분석료신임수평불동적자군체비례변화화돌발사건소인발적불학정성대소대군체관점연화적영향．연구결과장위돌발사건하군체창구행위여론인도궤제적건립화유효실시제공이론의거．
From the perspective of opinion dynamics, a bounded confidence rule is adopted and a collective panic buying heterogeneous bounded confidence model is built to imitate the evolution of the collective opinions of agents in the panic buying under emergencies which are modeled by random environmental factors. Some computer simulations are provided to demonstrate the effectiveness of opinion subgroups with distinct confidence levels and emergency uncertainty on the collective opinions. The results will provide theoretical evidence to build and implement effectively a guidance mechanism of public opinion within panic buying under emergencies.