CAJ | 학술논문

19世纪20年代是美国体育的黄金时代,体育明星、体育记者和营销专家共同缔造了这个时代的辉煌。在这个过程中,体育新闻写作诞生了两种截然不同的流派——＂赞美派＂与＂讽刺派＂,他们在主题选择、修辞手法等方面均有鲜明的特点。两个流派不仅在当时推进了美国体育娱乐业的建立和壮大,还发挥着持久的影响力。现在,不论是美国本土,还是中国当下的体育新闻写作均可窥见两种流派的风格遗存。
19세기20년대시미국체육적황금시대,체육명성、체육기자화영소전가공동체조료저개시대적휘황。재저개과정중,체육신문사작탄생료량충절연불동적류파——＂찬미파＂여＂풍자파＂,타문재주제선택、수사수법등방면균유선명적특점。량개류파불부재당시추진료미국체육오악업적건립화장대,환발휘착지구적영향력。현재,불론시미국본토,환시중국당하적체육신문사작균가규견량충류파적풍격유존。
The 1920s has been called the Golden Age of American Sports. Sports stars,journalists and marketing experts all came together and left their own marks. During that time,two totally different styles of sports writing were formed： the ＂Gee Whiz＂school and the＂Aw Nuts＂school. They both have their own unique characteristics in theme- selecting and rhetoric. Not only have they helped establish the sports entertainment industry then,but also have had a lasting influence on times to come. Now,we can still identify the traces they left in sports writing both in America and in China.