CAJ | 학술논문

战略制定是涉及企业全局部署的长远问题,成功的企业往往都要有科学的发展规划为指引。商业银行已成为我国金融体系中不可或缺的金融力量,在利率市场化、金融脱媒尤其是互联网金融渗透各个领域的环境下,商业银行要健康、持续地快速成长,必须用互联网思维来对其发展战略进行重新定位。互联网思维既是一种分析问题的角度,一种方法,更是互联网特征在各社会领域各个方面的渗透与运用。将互联网思维嵌入商业银行发展战略的制定是至关重要的。这就要求商业银行一是在制定发展战略时必须基于互联网思维的核心要义分析银行内、外部环境,二是要运用互联网思维重新审视商业银行发展战略中的目标和手段,三是要将互联网思维的运用作为商业银行发展的重要竞争利器。
전략제정시섭급기업전국부서적장원문제,성공적기업왕왕도요유과학적발전규화위지인。상업은행이성위아국금융체계중불가혹결적금융역량,재리솔시장화、금융탈매우기시호련망금융삼투각개영역적배경하,상업은행요건강、지속지쾌속성장,필수용호련망사유래대기발전전략진행중신정위。호련망사유기시일충분석문제적각도,일충방법,경시호련망특정재각사회영역각개방면적삼투여운용。장호련망사유감입상업은행발전전략적제정시지관중요적。저취요구상업은행일시재제정발전전략시필수기우호련망사유적핵심요의분석은행내、외부배경,이시요운용호련망사유중신심시상업은행발전전략중적목표화수단,삼시요장호련망사유적운용작위상업은행발전적중요경쟁이기。
The strategy is long-term issues related with the global deployment of enterprise, successful companies tend to have a scientific development plan for guidance. Commercial banks has become an integral part of financial power in the financial system in our country, the marketization of interest rate, financial disintermediation, especially financial permeate all areas of the Internet environment, if China＇ s commercial banks will keep health, continuously rapid growth, they must think its development strategy in the Internet. The internet not only is a kind of angle to analyze the problem of thinking, a kind of method, but also is characteristics of the Internet in various social aspects in the field of infiltration and use. The Internet thinking embedded in the commercial bank development strategy formulation is vital. This requires commercial banks must analyze the core essence of internal and external environment of the Internet bank on the basis of Internet thinking, when they are making strategy;the second is to use the Internet thinking to review development strategy goal and means in banks, three is to use Internet as an important competition tool of commercial bank＇ s development. development commercial