CAJ | 학술논문

对中国武术职业联赛、武林大会为代表的武术赛事品质不高、赛事观赏性差、观众对赛事关注率低,赛事无形资产开发举步维艰,赛事无形资产缺乏有效的保护措施而屡遭侵权的状况,提出积极培育知名武术赛事品牌、营造武术产业发展的良好环境、重视武术赛事无形资产开发的媒介宣传工作、培养众多知名武术明星、采取多元化侵权救济手段来开发和保护武术赛事无形资产.
대중국무술직업련새、무림대회위대표적무술새사품질불고、새사관상성차、관음대새사관주솔저,새사무형자산개발거보유간,새사무형자산결핍유효적보호조시이루조침권적상황,제출적겁배육지명무술새사품패、영조무술산업발전적량호배경、중시무술새사무형자산개발적매개선전공작、배양음다지명무술명성、채취다원화침권구제수단래개발화보호무술새사무형자산.
Wushu has an extensive mass foundation in China. However, the development of Wushu games is goingtoward a stage of declination; Wushu games represented by Wushu Masters Association and Wushu Championshipsshowed a mediocre quality, poor enjoyableness, and a low audience attention rate; the development of their intangibleassets could hardly be carried out; intangible assets of Wushu games lacked in effective protection measures, therights of intangible assets of many famous Wushu games were infringed by domestic and foreign enterprises. Theauthors put forward the following development measures： actively cultivate famous Wushu game brands; build agood environment for Wushu industry development in China; value media promotion work of intangible assets ofWushu games; cultivate a lot of famous Wushu stars; protect intangible assets of Wushu games by taking diversifiedinfringement relief means; etc.