现代情报
現代情報
현대정보
Journal of Modern Information
2015年
3期
34~36
,共null页
虚拟社区 知识共享 博弈
虛擬社區 知識共享 博弈
허의사구 지식공향 박혁
virtual community; knowledge sharing; game
网络虚拟社区的发展依赖于社区知识共享的程度,通过博弈模型的构建与分析发现,不完全信息、有限重复、初始策略选择不共享都会导致虚拟社区知识共享陷入困局。但是,在时期界限变为无限大,即社区成员对通过社区获取知识产生依赖时,可能会出现新的均衡,形成虚拟社区知识共享无限重复博弈,导入激励机制及提高社区知识总量可以使这种可能性成为现实。
網絡虛擬社區的髮展依賴于社區知識共享的程度,通過博弈模型的構建與分析髮現,不完全信息、有限重複、初始策略選擇不共享都會導緻虛擬社區知識共享陷入睏跼。但是,在時期界限變為無限大,即社區成員對通過社區穫取知識產生依賴時,可能會齣現新的均衡,形成虛擬社區知識共享無限重複博弈,導入激勵機製及提高社區知識總量可以使這種可能性成為現實。
망락허의사구적발전의뢰우사구지식공향적정도,통과박혁모형적구건여분석발현,불완전신식、유한중복、초시책략선택불공향도회도치허의사구지식공향함입곤국。단시,재시기계한변위무한대,즉사구성원대통과사구획취지식산생의뢰시,가능회출현신적균형,형성허의사구지식공향무한중복박혁,도입격려궤제급제고사구지식총량가이사저충가능성성위현실。
The development of network virtual community depends on the community knowledge sharing degree.Building a game model and analysis,this paper found that incomplete information,finite repetition,and no sharing initial strategy would lead to knowledge sharing in virtual communities to be immersed in predicament. However,it's possible to make the game reach to the new equilibrium,while the period of boundary becomes infinite,i. e.,members of the community relay on obtaining knowledge through virtual community. And the incentive mechanism and improving the community knowledge quantity could make this possibility into reality.