经济理论与经济管理
經濟理論與經濟管理
경제이론여경제관리
Economic Theory and Business Management
2015年
3期
94~102
,共null页
创业决策 风险感知 经验认知 手段导向逻辑 风险倾向
創業決策 風險感知 經驗認知 手段導嚮邏輯 風險傾嚮
창업결책 풍험감지 경험인지 수단도향라집 풍험경향
entrepreneurial decision-making; risk perception; experience cognitive; effectuation; risk propensity
本文以情境检测的方式探讨创业决策的影响因素与作用机理,通过对364份样本的分析,发现已有研究所关注的风险感知、风险倾向、手段导向逻辑、经验认知等因素,都对创业决策具有重要影响。与已有研究结论不同的是,本文发现风险感知不是风险倾向影响创业决策的中介变量,而是与风险倾向并列影响创业决策;与二者并列的另一个重要因素,是近年来创业研究所关注的手段导向逻辑。研究结果发现,经验认知作为自变量,通过风险感知、风险倾向、手段导向逻辑对创业决策发挥影响。
本文以情境檢測的方式探討創業決策的影響因素與作用機理,通過對364份樣本的分析,髮現已有研究所關註的風險感知、風險傾嚮、手段導嚮邏輯、經驗認知等因素,都對創業決策具有重要影響。與已有研究結論不同的是,本文髮現風險感知不是風險傾嚮影響創業決策的中介變量,而是與風險傾嚮併列影響創業決策;與二者併列的另一箇重要因素,是近年來創業研究所關註的手段導嚮邏輯。研究結果髮現,經驗認知作為自變量,通過風險感知、風險傾嚮、手段導嚮邏輯對創業決策髮揮影響。
본문이정경검측적방식탐토창업결책적영향인소여작용궤리,통과대364빈양본적분석,발현이유연구소관주적풍험감지、풍험경향、수단도향라집、경험인지등인소,도대창업결책구유중요영향。여이유연구결론불동적시,본문발현풍험감지불시풍험경향영향창업결책적중개변량,이시여풍험경향병렬영향창업결책;여이자병렬적령일개중요인소,시근년래창업연구소관주적수단도향라집。연구결과발현,경험인지작위자변량,통과풍험감지、풍험경향、수단도향라집대창업결책발휘영향。
On the basis of the existing research,we focus on the process of entrepreneurial decisionmaking under the same business scene.Using statistical analysis of 263 samples,we find that risk perception,risk propensity,effectuation and experience cognitive have important effect on entrepreneurial decision-making.The difference is that the risk perception does not mediate the influence of risk propensity to decision-making,but has a direct impact on decision-making.Effectuation,which caught attention of entrepreneurship research in recent years,also has direct impact on it.The empirical results show that the experience cognitive as an independent variable affects entrepreneurial decision-making through the factors of risk perception,risk orientation,effectuation.
