CAJ | 학술논문

人们已经步入微时代,微时代里意见领袖发布或者转发的内容总是容易获得高频转发,使得信息实现网络状传播。然而,高频转发错误虚假信息会加快谣言扩散的速度,扰乱社会秩序;高频转发易引起＂无法传通＂;高频转发与传统价值观相悖的不良信息,会影响核心价值体系的形成;高频转发恶搞信息,会削弱受众的创新及思考能力;高频转发容易造成版权侵犯。因此不仅需要意见领袖加强自我修养,进行自律,还需要外界施力对意见领袖进行他律,从而规范意见领袖的行为。
인문이경보입미시대,미시대리의견령수발포혹자전발적내용총시용역획득고빈전발,사득신식실현망락상전파。연이,고빈전발착오허가신식회가쾌요언확산적속도,우란사회질서;고빈전발역인기＂무법전통＂;고빈전발여전통개치관상패적불량신식,회영향핵심개치체계적형성;고빈전발악고신식,회삭약수음적창신급사고능력;고빈전발용역조성판권침범。인차불부수요의견령수가강자아수양,진행자률,환수요외계시력대의견령수진행타률,종이규범의견령수적행위。
People have entered the micro era,when what opinion leaders tweet or repost is always easy to obtain high-frequency transmission,making it possible for network dissemination.However,the highfrequency transmitting of false information will accelerate the diffusion speed of rumor and the block of real information,disturbing social order.More importantly,when reposting contents contradict with traditional values,the formation of core value system would get into trouble.And the forwarding of spoof information would also weaken the innovation and independent thinking.Meanwhile,copyright infringement gets worse under high-frequency reposting.Therefore,not only the improvement of self-cultivation and selfdiscipline,but also the external supervision are required to standardize the behavior of opinion leaders.