CAJ | 학술논문

学界对明清徽商的研究很深入,但对近代关注不多。《申报》对近代徽商的形象多有报道,学界利用很少。文章对《申报》中关于徽商的报道作仔细检阅,指出《申报》对徽商负面形象的报道主要包括徽商诚信之缺失,徽商娶妾、烟赌问题的严重等。徽商负面形象出现的原因是多方面的,包括文本载体特点、经营艰难、唯利是图风气、热衷奢侈性消费及徽州本地陋俗等因素。
학계대명청휘상적연구흔심입,단대근대관주불다。《신보》대근대휘상적형상다유보도,학계이용흔소。문장대《신보》중관우휘상적보도작자세검열,지출《신보》대휘상부면형상적보도주요포괄휘상성신지결실,휘상취첩、연도문제적엄중등。휘상부면형상출현적원인시다방면적,포괄문본재체특점、경영간난、유리시도풍기、열충사치성소비급휘주본지루속등인소。
The academic circle has discussed Huizhou merchants＇of Ming and Qing carefully,but ignored modern times,and it＇s still difficult to see any detailed survey fromShun Pao.This paper reviews the reports on Huizhou merchants in Shun Pao carefully,and considers that,there are numerous negative images of Huizhou Merchants in the Shun Pao,including the lack of credit,the serious phenomena like taking concubines,smoking and gambling.The reasons of the negative images of Huizhou merchants include five aspects：text vector features,operating deficit,seeking nothing but profits,luxury consumption,Huizhou local custom.