东北师大学报：哲学社会科学版
東北師大學報：哲學社會科學版
동북사대학보：철학사회과학판
Journal of Northeast Normal University(Social Science)
2015年
2期
212~216
,共null页
个体消费观念 扎根理论 影响因素 质化研究
箇體消費觀唸 扎根理論 影響因素 質化研究
개체소비관념 찰근이론 영향인소 질화연구
Individual Consumption Concept; Grounded Theory; Influence Factor; Qualitative Research
本研究通过深度访谈和扎根理论探究个体消费观念的影响因素。结果发现,家庭教育、个体心理特征、个体经济条件和社会参照这4个主范畴对个体消费观念的形成存在显著影响。在个体消费观念形成的3个不同阶段（即初期、震荡期和稳定期）,其影响因素各有不同。在此基础上,笔者构建了个体消费观念形成的基本理论框架。
本研究通過深度訪談和扎根理論探究箇體消費觀唸的影響因素。結果髮現,傢庭教育、箇體心理特徵、箇體經濟條件和社會參照這4箇主範疇對箇體消費觀唸的形成存在顯著影響。在箇體消費觀唸形成的3箇不同階段（即初期、震盪期和穩定期）,其影響因素各有不同。在此基礎上,筆者構建瞭箇體消費觀唸形成的基本理論框架。
본연구통과심도방담화찰근이론탐구개체소비관념적영향인소。결과발현,가정교육、개체심리특정、개체경제조건화사회삼조저4개주범주대개체소비관념적형성존재현저영향。재개체소비관념형성적3개불동계단（즉초기、진탕기화은정기）,기영향인소각유불동。재차기출상,필자구건료개체소비관념형성적기본이론광가。
This study through in-depth interviews and grounded theory to explore the factors which affect individual consumption concept.The results showed that four main categories have significant impact to the formation of individual consumption concept.The four main categories including the family education,the individual psychological characteristics,individual economy conditions and society reference.In the three different stages of the formation process of individual consumption concept,such as in the early,in the wobble period and in the plateau period,the influence factors are different.On this basis,this paper builds the basic theoretical framework of individual consumption concept formation.
