CAJ | 학술논문

中国（上海）自由贸易试验区自成立以来一直是人们关注的热点，人们在参与自贸区活动中存在着“抢位”等盲目行为，自贸区“光环效应”明显。不良“光环效应”遮蔽自贸区的内在发展，反映了我国在自贸区发展过程中存在系统性和前瞻性的宏观问题。文章从自贸区的本身、人们心理情感、政策环境和信息传递过程四个方面分析自贸区不良“光环效应”的产生原因，并揭示不良“光环效应”可能带来的弊端，如浪费资源、破坏市场秩序、影响社会稳定、降低政府公信力、增加政策执行难度、遮蔽自贸区本质、不利于长远发展等问题。最后，在健康生态的理念下从三个方面探求破解“光环效应”、回归上海自贸区发展“正道”的有效途径，包括信息传递过程要公开、透明、准确、快速；各活动主体需开阔视野、端正认识、回归理性；自贸区自身建设则要立足国际环境，激发内在动力，以制度创新为突破点，构建对接全球经济发展的市场生态。
중국（상해）자유무역시험구자성립이래일직시인문관주적열점，인문재삼여자무구활동중존재착“창위”등맹목행위，자무구“광배효응”명현。불량“광배효응”차폐자무구적내재발전，반영료아국재자무구발전과정중존재계통성화전첨성적굉관문제。문장종자무구적본신、인문심리정감、정책배경화신식전체과정사개방면분석자무구불량“광배효응”적산생원인，병게시불량“광배효응”가능대래적폐단，여낭비자원、파배시장질서、영향사회은정、강저정부공신력、증가정책집행난도、차폐자무구본질、불리우장원발전등문제。최후，재건강생태적이념하종삼개방면탐구파해“광배효응”、회귀상해자무구발전“정도”적유효도경，포괄신식전체과정요공개、투명、준학、쾌속；각활동주체수개활시야、단정인식、회귀이성；자무구자신건설칙요립족국제배경，격발내재동력，이제도창신위돌파점，구건대접전구경제발전적시장생태。
China （Shanghai） Pilot Free Trade Zone （SHFTZ） is always the focus of people’s attention since its founding. The blind behaviors that people involved in SHFTZ, such as“placeholder”, show an obvious“halo effect”. The bad“halo effect”may have negative impacts on the inner development of SHFTZ, and reflect that there are some systematic and prospective macro issues in the development process of SHFTZ. The paper makes an analysis on the causes of occurrence of the bad“halo effect”from four aspects：the special identity of SHFTZ, people’s psychological emotion, priority policy environment and information transfer process. Then, it reveals the possible drawbacks of the“halo effect”, including waste of resources, destruction of market order, affecting social stability, wakening government’s credibility, increasing difficulties of policy implementation;shielding the nature of SHFTZ and not conducive to its long-term development, etc. Finally, this paper, based on the concept of healthy ecology, explores the effective way of getting rid of the“halo effect”and returning to the“right way”of the development of SHFTZ from three perspectives, which are the information transfer process should be open, transparent, accurate and fast;all participants of SHFTZ should broaden horizons, correct understanding, return to rational behavior;the SHFTZ itself should stimulate intrinsic motivation based on the international environment, and build a healthy market ecology to docking the development of economic globalization by taking institutional innovation as the breakthrough point.