CAJ | 학술논문

文章基于旅游产业发展的“社会网络嵌入”属性，从人际关系、人地关系两个维度探讨了旅游地社区内部关系要素对居民旅游影响感知和支持度的影响，构建了“社区关系-旅游感知-支持态度”概念模型，并以黔东南两个民族旅游村寨居民的抽样样本为例，对研究假设和概念模型进行了实证检验。基于结构方程模型（SEM）的分析结果显示：和谐的社区人际关系和人地关系能够强化居民对旅游发展正面影响的感知，弱化对负面影响的感知，进而提高居民对旅游产业的支持度。结论证实旅游地社区内部关系是影响居民旅游感知和支持态度的重要因素，因此，旅游目的地管理部门可以通过“社区关系管理”策略提高居民对旅游产业的支持度，促进旅游产业与旅游地社区协调发展。
문장기우여유산업발전적“사회망락감입”속성，종인제관계、인지관계량개유도탐토료여유지사구내부관계요소대거민여유영향감지화지지도적영향，구건료“사구관계-여유감지-지지태도”개념모형，병이검동남량개민족여유촌채거민적추양양본위례，대연구가설화개념모형진행료실증검험。기우결구방정모형（SEM）적분석결과현시：화해적사구인제관계화인지관계능구강화거민대여유발전정면영향적감지，약화대부면영향적감지，진이제고거민대여유산업적지지도。결론증실여유지사구내부관계시영향거민여유감지화지지태도적중요인소，인차，여유목적지관리부문가이통과“사구관계관리”책략제고거민대여유산업적지지도，촉진여유산업여여유지사구협조발전。
With an emphasis on the attribute of ＂ social network embededness＂ in tourism industry, this paper aims to investigate the influence of communal relations on residents＇ perception of and support for tourism. We theoretically discuss the structural relationships among interpersonal relationship, people-land relationship, tourists＇ perception and the supporting attitude based on the theory of social capital and sense of place. A conceptual model of ＂communal relationship / tourism perception / supporting attitude＂ is then proposed and examined using a package of data from two ethnic minority villages in Southeast Guizhou province. Results of the structural equation modeling （SEM） process show： An interpersonal relationship characterized with mutual trust and as- sistance will strengthen individual resident＇s sense of place toward the community, and harmonious interpersonal and people-land re- lationships will ＂strengthen＂ residents＇ perception of tourism benefits while ＂weaken＂ the perception of tourism costs, resulting in higher level of support for the industry. Findings of the research basically confirmed the influence of communal relationships on residents＇ perceptions of and support for tourism. Tourism managers are suggested to enhance community residents＇ support and sustainable tourism development through ＂communal relationship management strategies＂.