CAJ | 학술논문

鉴于前期研究的成果，以温泉旅游者为研究对象，构建了一个包含旅游体验价值、旅游者满意度以及忠诚度的理论关系模型。采用问卷调查的方法，对在辽宁省温泉洗浴过的旅游者进行抽样调查，并运用结构方程模型的方法进行实证检验。经过数据分析，得出如下结论：（1）旅游体验价值中的功能性体验价值维度和享乐性体验价值维度对旅游者满意度有显著的正向影响。（2）旅游体验价值中的享乐性体验价值维度和象征性体验价值维度对旅游者忠诚度有显著的正向影响。（3）旅游者满意度对旅游者忠诚度有显著的正向影响。（4）满意度在温泉旅游者体验价值的享乐性体验价值向忠诚度转化的过程中发挥部分中介作用。文章研究结果有利于温泉旅游服务供应商认知对温泉旅游目的地未来设计和开发的维度，清楚提升温泉旅游服务的要素，做到真正提高温泉旅游者体验的质量，从而提高温泉旅游者的满意度和忠诚度，获得更好的市场发展和更大的投资回报。
감우전기연구적성과，이온천여유자위연구대상，구건료일개포함여유체험개치、여유자만의도이급충성도적이론관계모형。채용문권조사적방법，대재요녕성온천세욕과적여유자진행추양조사，병운용결구방정모형적방법진행실증검험。경과수거분석，득출여하결론：（1）여유체험개치중적공능성체험개치유도화향악성체험개치유도대여유자만의도유현저적정향영향。（2）여유체험개치중적향악성체험개치유도화상정성체험개치유도대여유자충성도유현저적정향영향。（3）여유자만의도대여유자충성도유현저적정향영향。（4）만의도재온천여유자체험개치적향악성체험개치향충성도전화적과정중발휘부분중개작용。문장연구결과유리우온천여유복무공응상인지대온천여유목적지미래설계화개발적유도，청초제승온천여유복무적요소，주도진정제고온천여유자체험적질량，종이제고온천여유자적만의도화충성도，획득경호적시장발전화경대적투자회보。
The paper, based on the previous studies, put the hot spring tourists as the research object, proposes a relational model including tourist experiential value, tourist satisfaction and tourist loyalty. The study conducts a questionnaire survey of the Liaoning hot spring tourists and tests the model using structural equation modeling（ SEM ）. The analysis shows that：（1）Tourist ex- periential value has significant positive effect on tourist satisfaction;（2）Tourist experiential value has significant positive effect on loyalty;（3）Tourist satisfaction has significant positive effect on loyalty; （4）Tourist experiential value indirectly impacts loyalty through tourist satisfaction. The findings of the study can be beneficial to hot spring tourism service supphers to create tourist ex- periential value, thereby increase tourist loyalty, while bringing a better market development and greater return on investment.