CAJ | 학술논문

为了研究突发事件中社交媒体信息可信度的影响因素,本文以甬温线铁路交通事故作为背景,构建了突发事件中社交媒体信息可信度的信任模型,通过问卷调查法,应用结构方程模型分析所得数据,分析结果表明：来源可信度、传播渠道可信度、信息内容可信度、传者专业权威性、传者可信赖性、网络依赖以及信息客观性正向影响公众对突发事件中社交媒体信息信任度的评价,评论质疑负向影响公众对突发事件信息可信度的评估,网络使用和信息完整性对突发事件信息可信度影响不显著。
위료연구돌발사건중사교매체신식가신도적영향인소,본문이용온선철로교통사고작위배경,구건료돌발사건중사교매체신식가신도적신임모형,통과문권조사법,응용결구방정모형분석소득수거,분석결과표명：래원가신도、전파거도가신도、신식내용가신도、전자전업권위성、전자가신뢰성、망락의뢰이급신식객관성정향영향공음대돌발사건중사교매체신식신임도적평개,평론질의부향영향공음대돌발사건신식가신도적평고,망락사용화신식완정성대돌발사건신식가신도영향불현저。
In order to study the influence factors of social media information credibility in the event of an emergency,the paper based on the Yong Wen line railway traffic accident,constructed a trust model of social media information credibility in the event of an emergency,through the questionnaire survey method,application of structural equation model to analyze the data,the analysis results showed that： the source credibility,transmission channel,the information content credibility,the professional authority,the trustworthiness,Internet dependence and Information objectivity positive influence on the public trust of social media in the event of an emergency,the critics negative impact on the public emergency information credibility evaluation.Internet use and information integrity is not significant effect on emergency information credibility.