CAJ | 학술논문

本文通过探讨利益相关者需求对企业社会责任战略的作用机制,分析管理者道德动机和道德滑坡对二者关系的调节效应,对企业实施社会责任战略的机理进行系统性论证。研究结果表明：利益相关者需求对企业社会责任战略具有正向的推动作用;道德动机和道德滑坡对利益相关者需求与企业社会责任战略的关系具有正向调节效应,道德滑坡的程度负向影响管理者道德动机对利益相关者需求与企业社会责任战略关系的正向调节作用。
본문통과탐토이익상관자수구대기업사회책임전략적작용궤제,분석관리자도덕동궤화도덕활파대이자관계적조절효응,대기업실시사회책임전략적궤리진행계통성론증。연구결과표명：이익상관자수구대기업사회책임전략구유정향적추동작용;도덕동궤화도덕활파대이익상관자수구여기업사회책임전략적관계구유정향조절효응,도덕활파적정도부향영향관리자도덕동궤대이익상관자수구여기업사회책임전략관계적정향조절작용。
This paper explores the mechanism of stakeholder demand affecting corporate social responsibility strategies,analyzes the moderating effects of executives＇ moral motivation and moral degradation on the relationship,and systematically expounds the mechanism of corporate social responsibility strategies. The empirical results show that the stakeholder demands play positive roles in promoting corporate social responsibility strategies,that executives＇ moral motivation and moral degradation have significant positive moderating effect on the relationship between stakeholder demands and corporate social responsibility strategies,and that moral degradation has a negative influence on the positive moderating effect of executives＇ moral motivation on the realtionship between stakeholder demands and corporate social responsibility strategies.