价格月刊
價格月刊
개격월간
Prices Monthly
2015年
4期
59~62
,共null页
农产品价格变动 营销渠道 管理机制
農產品價格變動 營銷渠道 管理機製
농산품개격변동 영소거도 관리궤제
price variation of agricultural product marketing channel management mechanism
在对农产品价格与营销渠道研究进行综述的基础上,分析了影响云南省农产品价格变动的营销渠道因素,并对云南省农产品价格在营销渠道中的逐级变动机制进行了实证研究。结果表明：农产品价格是逐级变动提高的,并且在零售环节大幅上涨;农户在营销渠道结构中处于弱势地位,而中间商处于强势地位,有能力操控农产品价格。最后提出了完善云南省农产品营销渠道的对策建议。
在對農產品價格與營銷渠道研究進行綜述的基礎上,分析瞭影響雲南省農產品價格變動的營銷渠道因素,併對雲南省農產品價格在營銷渠道中的逐級變動機製進行瞭實證研究。結果錶明：農產品價格是逐級變動提高的,併且在零售環節大幅上漲;農戶在營銷渠道結構中處于弱勢地位,而中間商處于彊勢地位,有能力操控農產品價格。最後提齣瞭完善雲南省農產品營銷渠道的對策建議。
재대농산품개격여영소거도연구진행종술적기출상,분석료영향운남성농산품개격변동적영소거도인소,병대운남성농산품개격재영소거도중적축급변동궤제진행료실증연구。결과표명：농산품개격시축급변동제고적,병차재령수배절대폭상창;농호재영소거도결구중처우약세지위,이중간상처우강세지위,유능력조공농산품개격。최후제출료완선운남성농산품영소거도적대책건의。
Based on the review of the agricultural product price and marketing channel, this paper analyzes the marketing channel factors on price variation in Yunnan Province, takes empirical study on step by step change mechanism in the marketing channel. The results reveal that the step by step change in agricultural products price is increasing, and increases drastically in retail section; the farmers is under disadvantage condition in the marketing channel, and the reseller is under the advantage position, and has great power to control the price. This paper finally puts forward the countermeasures to improve the marketing channel.
