青岛科技大学学报：社会科学版
青島科技大學學報：社會科學版
청도과기대학학보：사회과학판
Journal of Qingdao University of Science and Technology
2015年
1期
105~108
,共null页
滴滴打车 网络营销 顾客价值 微信支付 空载率
滴滴打車 網絡營銷 顧客價值 微信支付 空載率
적적타차 망락영소 고객개치 미신지부 공재솔
Didi taxi; network marketing; customer value; We Chat payment; no load ratio
网络营销是信息时代全新的营销方式,其独特的优越性不仅促使企业市场营销的手段和内容发生史无前例的变革,而且对企业传统经营方式产生了重大且深远的影响。滴滴打车（原名嘀嘀打车）等打车软件一方面改变了行业形态,为行业提供了利益增量,改变了行业利益分配;另一方面在一定程度上改变了现有司机与乘客的关系,实现了二者的共赢。
網絡營銷是信息時代全新的營銷方式,其獨特的優越性不僅促使企業市場營銷的手段和內容髮生史無前例的變革,而且對企業傳統經營方式產生瞭重大且深遠的影響。滴滴打車（原名嘀嘀打車）等打車軟件一方麵改變瞭行業形態,為行業提供瞭利益增量,改變瞭行業利益分配;另一方麵在一定程度上改變瞭現有司機與乘客的關繫,實現瞭二者的共贏。
망락영소시신식시대전신적영소방식,기독특적우월성불부촉사기업시장영소적수단화내용발생사무전례적변혁,이차대기업전통경영방식산생료중대차심원적영향。적적타차（원명적적타차）등타차연건일방면개변료행업형태,위행업제공료이익증량,개변료행업이익분배;령일방면재일정정도상개변료현유사궤여승객적관계,실현료이자적공영。
Network marketing is a new way of marketing. Its unique advantages not only make the marketing methods and the content undergo the unprecedented change, but also have a significant and far-reaching influence on the traditional mode of operation for enterprises. On the one hand, Didi taxi changes the industry pattern, provides incremental benefits for the industry, and changes the profit distribution between industries; and on the other hand, it changes to some extent the existing relationship between the drivers and passengers to achieve a win-win situation.
