CAJ | 학술논문

梳理国内外旅游体验和游客感知价值文献的基础上,初步提炼出红色旅游体验感知价值的4个维度,即功能价值、社会价值、教育价值和情境价值。结合红色旅游的基本属性,设计出游客红色旅游体验的感知价值测量表。通过问卷调查,利用SPSS19.0统计软件对数据进行探索性因子分析,验证了游客红色旅游体验感知价值的4个维度,并且发现游客对4个维度的感知认同度是不同的,认同度按由高到低的顺序依次是教育价值、情境价值、功能价值和社会价值。
소리국내외여유체험화유객감지개치문헌적기출상,초보제련출홍색여유체험감지개치적4개유도,즉공능개치、사회개치、교육개치화정경개치。결합홍색여유적기본속성,설계출유객홍색여유체험적감지개치측량표。통과문권조사,이용SPSS19.0통계연건대수거진행탐색성인자분석,험증료유객홍색여유체험감지개치적4개유도,병차발현유객대4개유도적감지인동도시불동적,인동도안유고도저적순서의차시교육개치、정경개치、공능개치화사회개치。
Summarizing the reference literature related on tourism experience and tourists＇ perceived value at home and abroad, this paper extracts four dimensionalities for red tourism experience, which are function value, social value, educational value and situational value. Combining with the base attributes of red tourism, this paper comes up with the perceived value measuring scale of red tourism for tourists. Through the questionnaire survey and the software of SPSS19.0, this paper verifies that, tourists＇ perceived value of red tourism experience consists of four dimensionalities, and tourists have different identity degrees on the four dimensionalities, sorted the four dimensionalities by degree in acceptance order, they are educational value, situational value, function value and social value. Finally, this paper makes some suggestions for the marking of red tourism experience according to the results of the study.