CAJ | 학술논문

消费者健康促进行为是以促进个体身心健康为目标的消费行为,主要包括食品消费、医疗消费、体育消费、旅游消费以及文化消费等类型。消费者健康促进行为的影响因素包括本因与近因。本因关注人类进化心理的影响,表现为趋利避害的倾向;近因则反映了现实性因素的影响。其中,近因中的现实性影响主要从以下几个视角展开：生命历程视角关注童年期家庭经历对后续消费行为的累积影响;生态机制探讨个体所处生态系统的层层渗透作用;动力机制则阐述了健康驱力的内部形成过程。文章最后,我们构建了消费者健康促进行为形成的综合模型,并指出了未来的研究方向。
소비자건강촉진행위시이촉진개체신심건강위목표적소비행위,주요포괄식품소비、의료소비、체육소비、여유소비이급문화소비등류형。소비자건강촉진행위적영향인소포괄본인여근인。본인관주인류진화심리적영향,표현위추리피해적경향;근인칙반영료현실성인소적영향。기중,근인중적현실성영향주요종이하궤개시각전개：생명역정시각관주동년기가정경력대후속소비행위적루적영향;생태궤제탐토개체소처생태계통적층층삼투작용;동력궤제칙천술료건강구력적내부형성과정。문장최후,아문구건료소비자건강촉진행위형성적종합모형,병지출료미래적연구방향。
Health-enhancing behaviors refer that consumers through healthy lifestyle buy healthy products to achieve health. Health-enhancing behaviors can be influenced by a multiplicity of different factors, including proximate cause and ultimate cause. Proximate cause can be explained as follows： ultimate cause shows the tendency of seeking benefits and avoiding disadvantages from evolutionary psychology, proximate cause is a reflex of the impact of current conditions, life course theory pay attention to accumulated effect of childhood family experiences on subsequent consumer behavior, the orientation of ecological approach emphasize osmosis of ecosystems from outside to inside, dynamic mechanism explains the internal driving force of health how to form. Finally, the paper constructed a comprehensive model, and pointed out the future research direction.