CAJ | 학술논문

文化产业已成为湖南重要支柱产业之一，其新一轮升级发展存在强烈的紧迫性、可行性和必然性。文章通过分析湖南文化产业升级发展在产业总量、经济地位、品牌质量、体制改革、公共事业等方面的坚实基础和面临技术含量仍然不高、新型业态仍然不多、融合深度仍然不够和人才供给仍然不足等方面的科技渴求，探索到文化科技融合中湖南文化产业升级发展的新范式在于以科技创新催生新型业态、提升产业价值链、创新商业运营模式优化湖南文化的产业结构、产品结构和市场结构，并指出文化科技融合中湖南文化产业升级发展的新思路在于制定新规划、培育新业态、搭建新平台和推行新举措。
문화산업이성위호남중요지주산업지일，기신일륜승급발전존재강렬적긴박성、가행성화필연성。문장통과분석호남문화산업승급발전재산업총량、경제지위、품패질량、체제개혁、공공사업등방면적견실기출화면림기술함량잉연불고、신형업태잉연불다、융합심도잉연불구화인재공급잉연불족등방면적과기갈구，탐색도문화과기융합중호남문화산업승급발전적신범식재우이과기창신최생신형업태、제승산업개치련、창신상업운영모식우화호남문화적산업결구、산품결구화시장결구，병지출문화과기융합중호남문화산업승급발전적신사로재우제정신규화、배육신업태、탑건신평태화추행신거조。
Cultural industry has become one of the pillar industries in Hunan, its promotion is urgent, feasible and inevitable. This paper analyzed the solid foundation of Hunan cultural industry in aspects of industry gross, economy status, brand quality, structural reform and public utilities, found that the technological demands, technical content, new industry, integration deepness and talents supply in Hunan are still weak. This paper probed the new paradigm from developing new industry is promoting industrial value chain and innovating business model, then it pointed out the new thinking from drawing up new planning, constructing new platform and carry out new measure, for Hunan cultural industry＇s promotion development.