经济问题
經濟問題
경제문제
On Economic Problems
2015年
4期
127~128
,共null页
产业化 品牌 价值
產業化 品牌 價值
산업화 품패 개치
industrialization ; brand ; value
以＂通俗普及型＂为基础推广资源型产品品牌,结合区域特点,发挥山东民间舞蹈资源的调配作用;以＂产学结合型＂为契机开发合作型产品品牌,利用校企优势,实现人力资源与经济资源的有效盘活;以＂艺术传承型＂为核心发展学术型产品品牌,立足文化视角,打通山东民间舞蹈文化与经济的双重价值通道。通过对上述三种品牌类型的分析,探究山东民间舞蹈产业化品牌发展的路径选择及价值导向,尝试为山东民间舞蹈产业化进程中品牌的选择与塑造提供理论参考。
以＂通俗普及型＂為基礎推廣資源型產品品牌,結閤區域特點,髮揮山東民間舞蹈資源的調配作用;以＂產學結閤型＂為契機開髮閤作型產品品牌,利用校企優勢,實現人力資源與經濟資源的有效盤活;以＂藝術傳承型＂為覈心髮展學術型產品品牌,立足文化視角,打通山東民間舞蹈文化與經濟的雙重價值通道。通過對上述三種品牌類型的分析,探究山東民間舞蹈產業化品牌髮展的路徑選擇及價值導嚮,嘗試為山東民間舞蹈產業化進程中品牌的選擇與塑造提供理論參攷。
이＂통속보급형＂위기출추엄자원형산품품패,결합구역특점,발휘산동민간무도자원적조배작용;이＂산학결합형＂위계궤개발합작형산품품패,이용교기우세,실현인력자원여경제자원적유효반활;이＂예술전승형＂위핵심발전학술형산품품패,립족문화시각,타통산동민간무도문화여경제적쌍중개치통도。통과대상술삼충품패류형적분석,탐구산동민간무도산업화품패발전적로경선택급개치도향,상시위산동민간무도산업화진정중품패적선택여소조제공이론삼고。
Shandong folk dance should promote the resource - based brands based on popular universal type and combined with regional characteristics, develop the deployment of resources of Shandong folk dance. And the coop- eration brand should be carried out with the chance of combination of production and academy by Shandong folk dance and it should utilize the advantage of school - enterprise to realize the rebirth of human resources and eco- nomic resources. Finally, Shandong folk dance should cultivate academic brand with art inheritance as its core, combining the double value of its culture and economy based on cultural perspective. Through the analysis of the a- bove three brands, the paper tries to study and provide the theoretical reference on the choice of molding route of development of the industrialization brand of Shandong folk dance and its value direction.
