CAJ | 학술논문

文艺作品与地方和旅游活动有着密切联系。影响地方旅游形象生成的文艺作品有静态和动态两类,并兼具自在性与中立立场、地域指向性、可传播性及可读性。文艺作品促进地方旅游形象的构建是一个从地方走向大众的流程,构建机理主要体现在大众传媒的广泛性和印刷技术改进成为文艺作品传播的强势动力;经由文艺作品对旅游者赋予地方的意义与情感,潜在旅游者生成＂他乡向往＂;文艺作品符号化了地方意象,促进了地方感的形成。整个地方旅游形象的生成是一个意象→地方形象→地方旅游形象的过程,其本质是旅游场域下文艺作品意象符号化的过程。在如火如荼刻意塑造地方旅游形象的背景之下,借力文艺作品是实现地方的深度宣介、特色凸显和旅游形象的生动打造的重要途径之一。
문예작품여지방화여유활동유착밀절련계。영향지방여유형상생성적문예작품유정태화동태량류,병겸구자재성여중립립장、지역지향성、가전파성급가독성。문예작품촉진지방여유형상적구건시일개종지방주향대음적류정,구건궤리주요체현재대음전매적엄범성화인쇄기술개진성위문예작품전파적강세동력;경유문예작품대여유자부여지방적의의여정감,잠재여유자생성＂타향향왕＂;문예작품부호화료지방의상,촉진료지방감적형성。정개지방여유형상적생성시일개의상→지방형상→지방여유형상적과정,기본질시여유장역하문예작품의상부호화적과정。재여화여도각의소조지방여유형상적배경지하,차력문예작품시실현지방적심도선개、특색철현화여유형상적생동타조적중요도경지일。
Literary and artistic works（ LAWs） are closely related with place and tourism activities. There are two categories of LAWs which effect the formation of tourism image of place（ TIP）,namely static works and live works and the specific characteristics of these LAWs are natural presence and neutrality,regional-oriented,spreadable and readable. The constructing process of LAWs promoting the TIP is undergoing the procedure from place to the mass people.The building mechanism is embodied in these aspects： the mass media＇s widespread propagation and improvement of printing technology become the strong power of LAWs transmission; tourists produce the＂other-place aspiration＂through the meaning and affection that literary works give to the area; LAWs symbolize the regional image,promoting the formation of sense of place. The whole formation process of TIP is from LAWs to image,image to place image,place image to TIP. The nature is the literary image-symbolization process under tourism background. Under the background of shaping TIP vigorously and deliberately,this research offers some enlightenment on how to use the LAWs tactfully to realize the deep propagation,highlight the specialty of place and shape vivid tourism image of place.