新世纪图书馆
新世紀圖書館
신세기도서관
2015年
2期
62~65
,共null页
图书馆营销 以顾客为主导 个性化服务 职业发展
圖書館營銷 以顧客為主導 箇性化服務 職業髮展
도서관영소 이고객위주도 개성화복무 직업발전
Library marketing. Customers oriented. Personalized service. Occupation development.
科隆市立公共图书馆很重视图书馆营销,它奉承＂以顾客为主导——内外兼顾＂的营销理念,从读者的需求和感受规划图书馆空间与设备。该馆坚持服务内容创新,引导读者学习创新,并为不同的读者群体定制个性化服务。对于图书馆的工作人员它采用内部营销策略,让他们当图书馆的主人,为他们提供学习和培训的机会,提供职业发展规划。
科隆市立公共圖書館很重視圖書館營銷,它奉承＂以顧客為主導——內外兼顧＂的營銷理唸,從讀者的需求和感受規劃圖書館空間與設備。該館堅持服務內容創新,引導讀者學習創新,併為不同的讀者群體定製箇性化服務。對于圖書館的工作人員它採用內部營銷策略,讓他們噹圖書館的主人,為他們提供學習和培訓的機會,提供職業髮展規劃。
과륭시립공공도서관흔중시도서관영소,타봉승＂이고객위주도——내외겸고＂적영소이념,종독자적수구화감수규화도서관공간여설비。해관견지복무내용창신,인도독자학습창신,병위불동적독자군체정제개성화복무。대우도서관적공작인원타채용내부영소책략,양타문당도서관적주인,위타문제공학습화배훈적궤회,제공직업발전규화。
Cologne Public Library takes marketing seriously. It complies with the notion ＂Customers oriented-Both inside and outside＂, plans the library space and equipment according to the readers＇ needs and feeling. It also insists on the innovation of the service contents, guiding the readers to study the innovation, customizing the personalized service for the different readers groups.. Besides, Cologne Public Library takes marketing measures on the library staff, by making them to be the host, providing them learning and training opportunities and occupation development blueprint too.
