CAJ | 학술논문

符号是具有一定表现形式,用来传达特定意义、信息的某种客观事物,由能指和所指部分构成。旅游及其产品形象塑造中也大量存在符号现象。在符号的引发下,人们的旅游动机可分为身份体现、自我实现、心理补偿和追随崇拜四种类型。鉴于符号的重要作用,在旅游产品形象设计中,要突出符号的＂标志功能＂,并对旅游产品进行符号化策划及加强符号的宣导性。
부호시구유일정표현형식,용래전체특정의의、신식적모충객관사물,유능지화소지부분구성。여유급기산품형상소조중야대량존재부호현상。재부호적인발하,인문적여유동궤가분위신빈체현、자아실현、심리보상화추수숭배사충류형。감우부호적중요작용,재여유산품형상설계중,요돌출부호적＂표지공능＂,병대여유산품진행부호화책화급가강부호적선도성。
Symbol is an objective thing with a certain form, which conveys special meaning and message. It comprises two aspects： the signifier and the signified. There exist many symbolic phenomena in tourism and related product design. Aroused by symbol, the tourists＇ motive falls into four types： embodiment of identity, self-fulfillment, psychological compensation, and follow and worship. In view of the importance of the symbol, we should do some symbolic planning on tourism product and strengthen the publicity of symbol to highlight the symbolic function.