CAJ | 학술논문

运用规范的案例研究方法,选取淘宝电商平台与买卖双方之间价值共创案例为研究对象,研究发现：在创业期,平台通过提供第三方支付、阿里旺旺、信用互评与网商概念,创造了平台规则价值,满足了用户安全基础上的实惠网购需求与商家低成本网络创业需求,激发了网络数量效应;在成长期,平台通过提供用户购买习惯的统计分析等增值服务,创造了平台数据价值,满足了用户的品质需求与商家的精准营销,优化了网络质量效应;在成熟期,平台通过开放式创新,聚集了众多专业服务商为商家提供精准化与个性化服务来满足商家差异化需求,创造了平台生态价值,扩大了网络增量效应。
운용규범적안례연구방법,선취도보전상평태여매매쌍방지간개치공창안례위연구대상,연구발현：재창업기,평태통과제공제삼방지부、아리왕왕、신용호평여망상개념,창조료평태규칙개치,만족료용호안전기출상적실혜망구수구여상가저성본망락창업수구,격발료망락수량효응;재성장기,평태통과제공용호구매습관적통계분석등증치복무,창조료평태수거개치,만족료용호적품질수구여상가적정준영소,우화료망락질량효응;재성숙기,평태통과개방식창신,취집료음다전업복무상위상가제공정준화여개성화복무래만족상가차이화수구,창조료평태생태개치,확대료망락증량효응。
This paper uses case study method specification,selects of taobao. com e-commerce platform between the seller and the buyer as the object of study. It finds that： during the starting period,through the provision of the third party payment platform,Ali Wang Wang,credit assessment and business concept,to create a platform to meet the practical value of rules,online shopping needs and the business of low cost network business needs of users based on the security,stimulate the quantity effect network; in the growth stage,the platform by providing user buying habits of statistical analysis and other value-added services,to create a platform of data value,satisfy the precision marketing quality demand and business users,optimizing the network mass effect; in the mature period,platform through open innovation,gatheres a large number of professional service providers to provide accurate and individualized service for businesses to meet the needs of different businesses,to create a platform for ecological value,expand the network incremental effect.