生态经济
生態經濟
생태경제
Ecological Economy
2015年
5期
29~33
,共null页
电子商务 中小企业 TOE模型 企业绩效
電子商務 中小企業 TOE模型 企業績效
전자상무 중소기업 TOE모형 기업적효
electronic commerce; small and medium-sized enterprises; TOE model; enterprise performance
电子商务的出现改变了企业以往的商业模式,不仅为企业拓宽了营销渠道,降低了企业的运营成本,更重要的是电子商务模式加强了供应链上下游企业之间的协调性,促进了企业间的合作。文章基于TOE模型构建了中小企业电子商务绩效指标体系,从组织因素、技术因素和环境因素三个方面对影响企业经营绩效的因素进行了定量分析。同时,我们在实证分析的基础上讨论了电子商务与中小企业绩效之间的内在关联,并提出相关政策建议。
電子商務的齣現改變瞭企業以往的商業模式,不僅為企業拓寬瞭營銷渠道,降低瞭企業的運營成本,更重要的是電子商務模式加彊瞭供應鏈上下遊企業之間的協調性,促進瞭企業間的閤作。文章基于TOE模型構建瞭中小企業電子商務績效指標體繫,從組織因素、技術因素和環境因素三箇方麵對影響企業經營績效的因素進行瞭定量分析。同時,我們在實證分析的基礎上討論瞭電子商務與中小企業績效之間的內在關聯,併提齣相關政策建議。
전자상무적출현개변료기업이왕적상업모식,불부위기업탁관료영소거도,강저료기업적운영성본,경중요적시전자상무모식가강료공응련상하유기업지간적협조성,촉진료기업간적합작。문장기우TOE모형구건료중소기업전자상무적효지표체계,종조직인소、기술인소화배경인소삼개방면대영향기업경영적효적인소진행료정량분석。동시,아문재실증분석적기출상토론료전자상무여중소기업적효지간적내재관련,병제출상관정책건의。
The emergence of electronic commerce changes the previous business model, not only expands the marketing channels for enterprises, reduces the operation cost of enterprise; more important is the mode of electronic business affairs to strengthen the coordination between the supply chain upstream and downstream enterprises, promotes cooperation between enterprises. In this paper, we analyze the E-commerce performance index based on the TOE method, and made the subdivision index into three aspects as organizational factors, technical factors and environmental factors. At the same time, we discussed the relationship between electronic commerce and the performance of SMEs on the basis of empirical analysis, and puts forward relevant policy suggestions.
