CAJ | 학술논문

后工业社会的转型和发展,让居民的消费条件得到了大大改善和提高,全新的后现代消费理念也就孕育而生。伴随着度假旅游热潮在全球范围内的不断升温,近年来入住高档度假酒店进行体验消费已逐渐成为了国内旅游者主要的休闲度假消费决策。鉴于全新的后现代消费理念对传统中国消费价值观的影响,在入住高档度假酒店过程中国内顾客展现了与其他国家所不同的消费行为特征。文章从后现代体验消费入手,通过对度假酒店服务绩效与顾客体验价值感知之间关系进行实证研究,归纳分析国内顾客在高档度假酒店中所具有的独特消费行为表现,并为度假酒店企业更好服务中国顾客,为他们量身定做满意的度假体验产品提出了对策和建议。
후공업사회적전형화발전,양거민적소비조건득도료대대개선화제고,전신적후현대소비이념야취잉육이생。반수착도가여유열조재전구범위내적불단승온,근년래입주고당도가주점진행체험소비이축점성위료국내여유자주요적휴한도가소비결책。감우전신적후현대소비이념대전통중국소비개치관적영향,재입주고당도가주점과정중국내고객전현료여기타국가소불동적소비행위특정。문장종후현대체험소비입수,통과대도가주점복무적효여고객체험개치감지지간관계진행실증연구,귀납분석국내고객재고당도가주점중소구유적독특소비행위표현,병위도가주점기업경호복무중국고객,위타문량신정주만의적도가체험산품제출료대책화건의。
As the post-industrial society transforming, the postmodern consumer behaviour characteristics are increasingly preeminent. With the vigorous development of vacation tourism in worldwide, resort hotel consumption experience has already become an important component of consumption behaviours in post-modern society. In recent years, it is one of popular leisure tourism consumption decisions to stay in resort hotels during holidays. However, owing to the new postmodern consumption concept impacts on the traditional consumption patterns, the Chinese consumer behaviours are totally different from other countries. Based on the experience consumption behaviours of postmodern consumption concept, this empirical study of the relationships among service performance by the resort hotel front line departments, the perception of customer experience and customer satisfaction was done. The results showed diverse Chinese holiday tourists characteristics and perceptions, and implied that resort hotel managers should further insights to Chinese especial consuming psychology, and then design customized resort experiencing product package for Chinese consumers.