经济与管理研究
經濟與管理研究
경제여관리연구
Research on Economics and Management
2015年
5期
132~137
,共null页
品牌经济 品牌竞争力 经济增长
品牌經濟 品牌競爭力 經濟增長
품패경제 품패경쟁력 경제증장
brand economy ; brand competitiveness ; economic growth
本文以商标和专利等知识产权活动情况作为衡量品牌发展的重要参照,将品牌要素引入经济增长的分析框架。研究表明,品牌经济是一种消费引领型、具有竞争力、可持续发展的经济增长方式。通过中、美两国的比较分析发现,美国经济的品牌竞争力更强,品牌引领经济的特征更为明显;中国相对较弱,需要大力发展品牌经济。
本文以商標和專利等知識產權活動情況作為衡量品牌髮展的重要參照,將品牌要素引入經濟增長的分析框架。研究錶明,品牌經濟是一種消費引領型、具有競爭力、可持續髮展的經濟增長方式。通過中、美兩國的比較分析髮現,美國經濟的品牌競爭力更彊,品牌引領經濟的特徵更為明顯;中國相對較弱,需要大力髮展品牌經濟。
본문이상표화전리등지식산권활동정황작위형량품패발전적중요삼조,장품패요소인입경제증장적분석광가。연구표명,품패경제시일충소비인령형、구유경쟁력、가지속발전적경제증장방식。통과중、미량국적비교분석발현,미국경제적품패경쟁력경강,품패인령경제적특정경위명현;중국상대교약,수요대력발전품패경제。
This paper uses situation of trademarks, patents and other intellectual property activities as important factors to measure brand development, and introduces the brand element into the economic growth analytical framework. The research results show that, the brand economy is a kind of leading consumption, competitive and sustainable development economic growth model. The empirical comparative analysis between China and America indicates that American economy has a stronger brand competitiveness and obvious brand leading economic characteristics, while China is relatively weak in these two aspects which needs to vigorously develop the brand economy.
