内蒙古民族大学学报：社会科学版
內矇古民族大學學報：社會科學版
내몽고민족대학학보：사회과학판
Journal of Inner Mongolia University for the Nationalities(Social Sciences)
2015年
2期
76~78
,共null页
中小企业 品牌战略 品牌意识
中小企業 品牌戰略 品牌意識
중소기업 품패전략 품패의식
Small and medium-sized enterprises;brand strategy;brand awareness
改革开放以来,我国中小企业如雨后春笋般涌现出来,但是中小企业由于自身有限的资源、对品牌价值的认识不到位、缺乏品牌经营和管理的人才等问题,导致我国的中小企业在实施品牌战略方面存在问题。本文通过分析我国中小企业实施品牌战略的必要性和品牌发展状况,为我国中小企业实施品牌战略存在的问题提出相应的对策和建议。
改革開放以來,我國中小企業如雨後春筍般湧現齣來,但是中小企業由于自身有限的資源、對品牌價值的認識不到位、缺乏品牌經營和管理的人纔等問題,導緻我國的中小企業在實施品牌戰略方麵存在問題。本文通過分析我國中小企業實施品牌戰略的必要性和品牌髮展狀況,為我國中小企業實施品牌戰略存在的問題提齣相應的對策和建議。
개혁개방이래,아국중소기업여우후춘순반용현출래,단시중소기업유우자신유한적자원、대품패개치적인식불도위、결핍품패경영화관리적인재등문제,도치아국적중소기업재실시품패전략방면존재문제。본문통과분석아국중소기업실시품패전략적필요성화품패발전상황,위아국중소기업실시품패전략존재적문제제출상응적대책화건의。
Since the reform and opening up,Chinese small and medium-sized enterprises have sprung up.Because of their limited resources,the inadequate awareness of the brand value,the lack of brand management and management personnels and other issues,they have the implementation of brand strategy problems.This article put forward the corresponding countermeasures and suggestions through the analysis of the necessity of our country small and medium-sized enterprises brand strategy and brand development.
